Plan, strategize and execute all digital marketing platforms, including email marketing, social media marketing (LINKEDIN, FACEBOOK, WORDPRESS & INSTA), affiliates program, content marketing, SEO/SEM and display advertising campaigns.
Create original, creative, attractive content to maintain effective marketing campaigns/ online advertisement and social media networks.
Regular update all digital platforms with latest information e.g. new promotions, products, launchings & activities.
Set up performance marketing campaigns via Facebook Business Manager, LinkedIn Campaign Manager.
Optimise marketing campaigns to increase brand awareness and preference, generate quality lead and improve sales based on insights, and assess against ROIs and KPIs.
Work with training team, creative team and marketing team to ensure accurate and on-time implementation of marketing campaign.
Analyse and update weekly report on digital marketing performance.